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Get Free Publicity By Sharing Your Knowledge
by Muffy @ GayAw

There are several ways to obtain free publicity in this business. Press releases are popular, some people hit the message boards full force (for both good and bad publicity), but one method that I believe is not used as much as it should be is sharing knowledge via well written articles. There are many high traffic resource sites out there willing to give you free publicity for sharing some of your knowledge with their visitors. Writing articles will not only allow people to become more familiar with you and your company, but they will have more faith in doing business with someone who shows they have the knowledge it takes to succeed.

People have their own unique talents, knowledge and/or skills. If you own a content company, then chances are that you are very familiar with the ins and outs of producing content. If you work in sales, you most likely will be equipped with the skills necessary to network effectively. If you are in charge of marketing for a processing company, then you should have extensive knowledge of recent Visa & MasterCard issues. There are many positions in several areas of the industry where individuals possess knowledge that can be shared with others to achieve a beneficial outcome. You may not realize that knowledge that comes easily to you may not come so easily to others, and there lies its value.

Webmaster resource sites are frequently looking for writers who can contribute articles in order to keep their sites updated with current content. In exchange for an article contribution (usually for exclusive articles), many resource sites will reward the writer with anything from cash to a prime advertising spot on the site. However, even if you do not get anything in exchange (usually when articles are non-exclusive), remember that you are still receiving free publicity, as your name and company will appear on the article, and most likely be archived for the life of the resource site.

There are a few things you should remember when writing an article for a Webmaster resource site. Try to keep your articles in the 1000 words range. If your article is too short, then it may not be informative enough for most readers and it's likely you have not got your point across. If your article is too long, then it is probably a little repetitious, or just plain boring, and people may stop reading. Also, try not to use this method of free publicity as a means to spam your company or product. If your article is written with the sole purpose of highlighting your company's product or services, then it's most likely going to fall into the Press Release category. You will also want to make sure that your article is professional, clear, and concise. Do not use an article to go off on an angry rant, or talk about something that is not industry related. Ensure that your article flows smoothly, provides readers with some interesting and insightful information, is grammatically correct, and free of spelling errors.

If you feel that you do not have the composition skills necessary to transfer your knowledge into a well written article, then jot down your ideas in point form and have a friend, colleague or family member help you put it together.
Another alternative would be to contact a resource site and indicate that you are available for an interview. When contacting a resource you should fully state your name, company, and what you would like to speak about. Give a little background on why you think you should be considered for an interview. If you are contacted in return by a resource to do an interview, remember to treat the interview with the same rules as you would apply to an article.

If you are not sure where to get started, here are some guidelines:
  1. Jot down ideas and/or topics that you feel you would be able to write about.
  2. Organize your ideas into a rough outline for an article.
  3. Polish up your outline by organizing it into proper paragraph format.
  4. Put it together into a finished product by checking for grammatical and spelling errors.
  5. Have someone else proofread your article for you. 
  6. Make any necessary changes or revisions after your article has been proofread.
  7. Submit to Webmaster resource sites of your choice.

Here is a list of places where you can submit your articles:

These are just a few to get you started. If you plan on writing articles frequently, you may be able to work out a special deal with one or several resource sites for special benefits or exposure for your company. If you have any questions that were not covered in this article, please feel free to visit our message forum linked below.
 
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